Founder
Meet Tanya J. Samuel.
International sales leader. MedTech, SaaS and corporate veteran. Founder of B Confident Community. The woman behind a documented 89% close rate — and the system that makes it teachable.
I built this course because I spent years watching brilliant people — people with incredible products, powerful services, and genuine talent — struggle to sell.
Not because they didn't have something worth buying. But because nobody had ever given them a SYSTEM. So they did what most untrained salespeople do: they winged it. They dropped their prices the second someone hesitated. They left the room kicking themselves over the comeback they thought of an hour too late.
My background is 20+ years across MedTech, SaaS, and corporate sales. I've sold seven-figure contracts to NHS trusts, six-figure SaaS deals to enterprise CTOs, and consulting engagements to FTSE 100 leadership. I've trained sales teams across the UK, Europe, and the Middle East. Across all of it, I've kept one number remarkably consistent: 89%. Nine out of ten qualified conversations convert.
That number didn't come from being slick. It came from a system — built, broken, rebuilt and refined over two decades. The 7 Steps to Selling Strategy™ is that system, distilled into a course you can complete in a weekend and apply on Monday.
B Confident Community exists for one reason: to give brilliant people the sales confidence their work deserves.