Founder
Meet Tanya J. Samuel.
Serial entrepreneur. International sales veteran. Investor Readiness Architect™. The woman who built five ventures — and a documented 89% close rate — on the same foundation: unshakeable confidence.
I built this course because I spent years watching brilliant people — people with incredible products, powerful services, and genuine talent — struggle to sell.
Not because they didn't have something worth buying. But because nobody had ever given them a system.
So they did what most untrained salespeople do: they winged it. They dropped their prices the moment someone hesitated. They left the room kicking themselves over the comeback they thought of an hour too late.
My background is 20+ years across MedTech, SaaS and corporate sales — selling seven-figure contracts to NHS trusts, six-figure SaaS deals to enterprise CTOs, and consulting engagements to FTSE 100 leadership. Across UK, Europe and the Middle East. One number has stayed remarkably consistent throughout: 89%. Nine out of ten qualified conversations convert.
That number didn't come from being slick. It came from a system — built, broken, rebuilt and refined over two decades. The 7 Steps to Selling Strategy™ is that system, distilled into a course you can complete in a weekend and apply on Monday.
The Ecosystem
Beyond the course — the full ecosystem.
B Confident Community is one part of a larger mission. Here's what I'm building:
POWGR
Investor-readiness platform & events for female founders
High-profile summits connecting women entrepreneurs with serious capital. Our 2025 Investment Summit at Chelsea Old Town Hall, headlined by Gina Miller, sold out. The gender investment gap is closing — and POWGR is part of why.
→ powgr.comBusty Boob Tape
D2C FemTech — 8 countries, 8 skin tones
Built on the principle that all bodies deserve solutions. With a patent-pending AI body composition platform in development and an active SEIS/EIS fundraising round, BBT is positioning as a standalone FemTech data business.
→ bustyboobtape.comLipstick Magazine
Digital publication for ambitious women
For women who refuse to choose between beauty and business. Sharp editorial. Real conversations. Zero apology.
→ lipstickedit.comPower Rise CIC
Grants & grassroots support
A Community Interest Company dedicated to grants, grassroots support, and community benefit for women founders who the mainstream ecosystem overlooks.
→ powerise.orgSpeaking & Consultancy
Boardrooms to TEDx stages
Tanya speaks on sales confidence, female entrepreneurship, investor readiness, and closing the gender investment gap.
→ tanyajsamuel.comEverything I build comes from the same place: the belief that brilliant women shouldn't have to fight this hard to be taken seriously — commercially, financially, or otherwise.
B Confident Community exists to give you the sales confidence your work deserves.
— Tanya J. Samuel, Founder